CPM, explained
CPM is what you earn per 1,000 views. It is the single number every decision in the clipping economy turns on, and most people never see it. Understand CPM and you understand which channel is actually worth clipping.
01What CPM is
CPM stands for cost per mille, Latin for cost per thousand. It is the amount paid for every 1,000 views. In a reward campaign, if the CPM is $3 and your clip earns 40,000 views, the clip earned $120. Clip value is simply expected views × CPM.
Clip value = expected views × niche CPM. Everything else, who to clip, what to charge, whether a campaign is worth funding, falls out of this one line.
02Rate, not size
Because CPM is a rate, it is comparable across channels of any size. A 50k-subscriber finance channel at $5 CPM can be worth more to clip than a 500k gaming channel at $1.50 CPM. This is the mistake most people make: they chase subscriber count when they should chase the rate. A smart clipper hunts the small high-CPM channel that nobody else is looking at.
03CPM by niche
CPM tracks how much advertisers value the audience. Finance and business audiences convert into high-value customers, so their CPM is highest; comedy and entertainment reach enormous audiences at the lowest rate. Here is the current per-1,000-view range, with the full breakdown on the CPM by niche data page.
| Niche | CPM range | Relative |
|---|---|---|
| Finance / Crypto | $4 - $6 | 100% |
| Business / SaaS | $3 - $5 | 82% |
| Tech | $2 - $4 | 60% |
| Gaming | $1 - $4 | 48% |
| Entertainment / IRL | $1 - $3 | 36% |
| Comedy | $1 - $2 | 26% |
What is your channel's CPM worth?
Paste your link and Kade reads your niche and your real view numbers to show what a clip on your catalogue is worth, and what a campaign could pay.
