CPM by niche
What a clip is actually worth, per 1,000 views, by content niche. CPM is a rate, not a size, which is why a small finance channel can out-earn a large comedy one. Estimates for the US reward-campaign model, updated Jul 2026.
| Niche | CPM range | Relative |
|---|---|---|
| Finance / Crypto | $4 - $6 | 100% |
| Business / SaaS | $3 - $5 | 82% |
| Tech | $2 - $4 | 60% |
| Gaming | $1 - $4 | 48% |
| Entertainment / IRL | $1 - $3 | 36% |
| Comedy | $1 - $2 | 26% |
Chase the rate, not the reach. A clipper who understands CPM targets the small high-rate channel nobody else is looking at. This is the number every decision in the market turns on. New to it? Read CPM, explained.
These ranges feed every valuation on LiquidClips: when Kade prices a clip or pre-fills a reward campaign, it starts from your niche's CPM and your real view numbers. The full market context is in the clipping economy.
Price a campaign on your own numbers.
Paste your channel and Kade applies your niche CPM to your real views to show what a clip, and a full reward campaign, is worth on your catalogue.
