The clipping economy report 2026
The clipping economy went from a fan hobby to a real market with rates, budgets, and payouts. This is the state of it in 2026, drawn from the largest creator dataset in the space, with the numbers pooling live from our index.
What a clip is worth
A clip is priced on a rate, not a size: expected views times niche CPM. That single number is why a small finance channel can out-earn a large comedy one. Here are the current rates across the market.
| Niche | CPM range | Relative |
|---|---|---|
| Finance / Crypto | $4 - $6 | 100% |
| Business / SaaS | $3 - $5 | 82% |
| Tech | $2 - $4 | 60% |
| Gaming | $1 - $4 | 48% |
| Entertainment / IRL | $1 - $3 | 36% |
| Comedy | $1 - $2 | 26% |
The clipping economy is not a tool category, it is a marketplace. Creators supply long-form, clippers supply labour, brands supply budget. The rate that clears it is CPM, and most of the market still cannot see it.
What clippers earn
Earnings scale with creator tier and niche CPM. Below is a realistic monthly range on the reward-campaign model, estimate. The top tier is rare and earned, not a starting point.
Where the money flows
Money enters when a creator or brand funds a reward campaign, moves to clippers per view delivered, and compounds as clips send viewers back to the source. LiquidClips owns the middle: discovery, valuation, and matchmaking, while the payout runs on the rail underneath. The full map is in the clipping economy, and the rates are on CPM by niche.
See where your channel sits in this data.
Paste your channel and Kade places your real numbers against the report: your niche CPM, your clippable moments, and what a reward campaign on your catalogue is worth.
